Google's mobile ranking algorithm will now officially add the mobile-friendly usability factors & app indexing as stated by Google. Ensuring that your website is mobile-friendly is now more crucial than ever.

Mobile website has always topped the Google’s priority list. From the time when Eric Schmidt introduced a ‘mobile-first’ motto back in 2010, Google has advocated the importance of mobile friendly websites.

Many companies sat up and paid attention. Others ignored the concept and did nothing. Others began assuring their mobile websites were future-proofed & started rolling out responsive design to make sure their websites responded to both, Android & iOS browsers.

Dubbed ‘mobilegeddon‘, 21st April deadline notices the biggest change in mobile up to now. More people across the globe are using mobile devices in order to access the internet. Google – keeping its aim high to organize Earth’s information and show the most relevant results to its users – are about to update its algorithms to cope with that mobile usage pattern.

Mobile-Friendly Sites To Rank Better In The Mobile Search

Google announced that on April 21, 2015, the mobile ranking factors of Google will not just label your website as mobile-friendly, but will also employ that to determine if your website should rank higher in the SERP. Google said this algorithmic revolution will have a “significant impact” on the mobile search results, influencing all languages universally.

Google said, “users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

The reason why it gave the deadline is that Google wants websites to prepare; so, you have a couple of months to get your websites mobile-friendly. To get prepared, you can consider Google’s mobile usability reports & the mobile friendly testing tool. Also, you can see the Google’s mobile guidelines.

So What Are We Going To See On 21st April?

Google aims to expose more mobile-friendly websites and content in its search results. As such, there are two big changes that are expected to happen on 21st April.

1) Development of mobile-friendliness as a ranking factor

Starting on 21st April, Google will expand ‘mobile-friendliness’ as one of its ranking factors. Earlier Google added ‘mobile-friendly’ labels to the mobile browser friendly content. Since Google wants to introduce the most relevant SEPRs to mobile devices, their algorithms are going to get more optimizes results against this ranking signal.

2) Showing up app content in the SERPs

In cases, the most relevant information is incorporated in an app, rather than a web page. Google understands this  & will start using the information from the indexed applications as an important factor in ranking for the signed-in users who have the application installed.