By every passing day, information on the internet is increasing. Some of the experts believe that the information is going to tenfold. By 2020, the amount of information on the web is expected to increase by 600% (and some believe that number is low!). The challenge of cutting through the content shock and earning a share of the limited customer attention span is the marketing challenge for the foreseeable future.

Business movement far from Facebook.

Facebook has become such a big social media platform that every user finds it much easier go on facebook and gets information about anything. There is still complete websites fully operational but users try the facebook shortcut. This means that there is a lot of traffic that is being directed to the facebook pages instead of the regular websites. This mean we have to find means to have a balance and quality of information need to be looked after.

Rise of new substance structures

As the web adjusts to and embraces these new substances, it will drive advancements that bail organizations emerge. I anticipate that we'll see some fascinating new substance structures create in 2015.

Battling through channels

New applications and channels are rising to help shoppers settle on better substance decisions. One illustration is Zite, which channels content for you as it looks into your inclination.

These are simply a couple of the numerous ramifications of this pattern. The discussion on the web will turn from "substance" to "ignition"—how would we get our message to slice through and content.